Why should you do Psychology to explore a career in business? How should you better strategise your application based on the increased admissions competitiveness? In our digital era, consumer behaviour has become the key to the commercial world. As the practice digital marketing continues to expand, concepts of Psychology will form an important part of any business that relies on digitalisation.
Want to know how studying Psychology creates career possibilities? How should you plan your UCAS application based on your long-term goals?
We have asked our Oxford and Cambridge consultants the key to planning for an application for Psychology and summarised your preparation into 3 simple steps.
Psychology and Digital Marketing
1. Social Media Advertisements
The advertisements we see on social media platforms such as Facebook or Instagram are not simply for brand exposure. The content and design of these advertisements are carefully planned to attract potential customers. Additionally, companies have to consider the user journey of those who are interested in what the advertisement offers. Therefore, advertisements involve psychological insights.
2. Marketing Campaigns
Though the Covid-19 pandemic has transformed our spending habits, it has also created plenty of opportunities through digital marketing. Companies may now promote face-to-face campaigns through both online and offline advertising. In planning a campaign to promote a product or service, marketing teams have to consider how a potential customer may experience a complete user journey to make a purchase decision. Therefore, planning marketing campaigns involve digital advertisements, website content, and the whole workflow of offline marketing to create the best results. As a Psychology graduate, you may delve into industrial or market research to analyse how customers make decisions, setting up a successful marketing campaign.
3. Other Examples
There are many types of digital marketing, whether it is an online advertisement, article, or video, all of which have the objective of targeting a wider audience. If you have had experience in Psychology through your undergraduate degree, you will be in a better position to research into different markets or specialise in a particular field of digital marketing.
3 Steps to Planning Your Psychology Application
If you believe that a Psychology degree can create more opportunities in the long term and would like to ensure your application is competitive enough for UK universities, here are 5 steps to preparing your application:
- Academic Grades
- Exploration of Academic Interests
- Academic Research
1. Academic Grades
The first step is to ensure your grade predictions in DSE/IB/A-levels meet the minimum requirements of your target universities. Most universities require an A*AA grade prediction (equivalent to 5*55 in your DSE electives. A higher grade prediction will create advantages in your application, but your overall application profile will be considered before an offer is made to you.
2. Exploration of Academic Interests
UK universities look for students who are academically inclined. As such, students are typically required to spend 1-2 years researching into their areas of interest through internal and external activities. Based on our experience, an outstanding personal statement involves the use of internal roles and responsibilities, external experiences, research opportunities, academic competitions, and other practical experiences to showcase how determined you are in reading Psychology.
Simply stating that you are passionate about Psychology may not be enough. Students should delve into an area within Psychology and research into academic topics. If you’re interested in topics such as nature and nurture, you may consider looking into the underlying principles of cognitive reasoning. With the guidance of a tutor/professor, you may better understand how academic theories are applied in practice and analyse historical events or other current affairs to demonstrate your academic skills.
We know that applying for Psychology is an important decision. For this reason, we have prepared for all attendees a FREE “Complete Guide to Applying For Psychology” explaining everything you need to know about applying for Psychology including entry requirements, career progression, application timeline, external activity suggestions, and admissions test FAQs. Additionally, attendees will be offered a 1-to-1 free consultation with our admissions specialists (valued at HK$1,000) in order to better understand your admissions plans.
Consider your admissions plan through understanding career prospects. This can be the most important application yet.